The AgPerspective Story

AgPerspective Inc. was founded in 2003 by Brian and Krystal Freise out of a desire to help growers market their grain. More specifically, they wanted to show farmers how to use crop insurance to simplify their grain marketing decisions. By merging these processes together, we found that crop insurance was an often-underutilized tool for protecting price risk. Farmers were investing in trading strategies that were redundant and were hesitant to trust their crop insurance policy.

From our many years of working with growers, there remains one area that consistently stands out as a major point of frustration – farmers lack a logical data-driven process for grain marketing. Our vision has always had the desire to be able to show a seamless portfolio snapshot to a producer, so they have a full grasp of how crop insurance, brokerage, and physical contracts are intertwined.

After years of collaboration, we launched a revolutionary proprietary software called  LogicMaxTM. LogicMaxTM organizes all of your information, integrates crop insurance and grain marketing to forecast farm profit probabilities. By bringing this technical capability to your farm, it allows our clients to visualize the three major components of their operation in one simple and seamless display.  

By utilizing a logic-based grain marketing approach, it allows our dedicated staff to use relevant and quantifiable farm specific data to inform decision making. Our goal is to explain things in a way that is simple and easy to understand. By providing a logical framework for decision making, LogicMaxTM is designed to provide your best probability of your best outcome, in any circumstance, every time.